1972 Rare and Unusual Omega Geneve Day Date Automatic Wristwatch Model 166.0120 on Flat Beads of Rice Bracelet

Product Code: AWCOM0570

Availability:Out of stock

This Watch

We have here a rare Omega Geneve Automatic Day Date, model 166.0120 in an unusual cushion-shaped, brushed stainless steel, screw-back case, which measures 35 x 42mm and makes for a comfortable wear for both him and her.  Inside is the automatic Omega caliber 1020, fully serviced by us and running strongly.

The silvered dial has a very light linen effect, which makes it blend seamlessly with the brushed stainless steel case.  The day/date window sits at 3 o'clock.  The chrome baton markers, with a double markers at 12 o'clock, hour, minutes and sweeping centre seconds hands and outer minute tracking add to the 1970s style.


 Extra Points 

Founded by Louis Brandt in 1848, Omega started out as La Generale Watch Co., an unassuming, but international business. It wasn't until 1885, when the company had been taken over by Louis' sons, that the first mass-produced caliber, the Labrador, was released. By 1903, the company had renamed itself Omega and only two years later were they the official timekeepers at many sporting events across Switzerland. Omega stepped onto an international stage in 1932 as the official timekeepers at the Olympic Games in Los Angeles, the first of over 20 Olympic Games. Omega were one of the 12 companies, now known as the Dirty Dozen, commissioned to produce watches for the British Military during the Second World War. One of Omega's most iconic watches, the Seamaster, was introduced in 1948 to celebrate their 100th anniversary. Over 70 years later, it is still one of Omega's best selling watches. Omega made headlines in 1962 when Wally Schirra wore the Speedmaster as part of NASA's first crewed spaceflight programme, making the Speedmaster the first watch to enter space. It was only a few years before the Speedmaster became the official chronograph for the American space missions and was worn by Buzz Aldrin as well as the Apollo 13 crew. Omega are still involved with NASA and have been instrumental in creating vital pieces of equipment for space exploration. Omega's reputation continued to soar in the 1990s with Omega Seamaster worn by Pierce Brosnan as James Bond. As well as post-1995 James Bonds, Omega has been worn by the likes of Elvis Presley, John F. Kennedy, Prince William, Rory McIlroy, Ringo Starr, Michael Phelps, Cindy Crawford and George Clooney.

This watch comes fully serviced by our on-site workshop and with a 12 month, non-waterproof service cover.

What we think

This watch has a distinct 1970s aesthetic and a sporty elegance which makes for a rare find and is something that we love about it!  The series of 166.0120 models had a limited run, produced only in the first half of the 1970s, making them rare and exciting!  If you're looking for an affordable, attractive and reliable vintage watch, you'd be pushed to find a better example.  Perfect for the vintage watch newbie and definitely for a seasoned collector and can be switched from bracelet to strap at your leisure.

Spec Stuff

Serial : 3509####
Reference : 166.0120
Movement :  Cal 1020
Age : 1971/1980
Specific Age : 1972
Case Size : 35mm
Case Thickness : 
Lug to Lug :
Lugs :
Condition :
Box & Papers :
Case Material :
 Stainless Steel
Service History :
 12-Months NON-Waterproof service cover 

1972 Rare and Unusual Omega Geneve Day Date Automatic Wristwatch Model 166.0120 on Flat Beads of Rice Bracelet